Bandwagon:everyone is doing it

Testimonial: person endorses a product

Transfer: using words to transfer an emotional response (association)

Repetition:

Emotional:

Card Stacking: comparing two similar products with one always superior

Plain Folks: an average Joe

Name Calling: using words to give a negative connotation

Logical Fallacies:

Glittering Generalities:

Rewards:
Imagery:
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