Wednesday, 19 October 2011

PSA Propaganda Research

Bandwagon:everyone is doing it

Testimonial: person endorses a product

Transfer: using words to transfer an emotional response (association)

Repetition:

Emotional:

Card Stacking: comparing two similar products with one always superior 

Plain Folks: an average Joe

Name Calling: using words to give a negative connotation

Logical Fallacies:

Glittering Generalities:

Rewards:

Imagery:


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